Introduction to Social Media for Small Business
Introduction to Social Media for Small Business is a program offered by CBDC Blue Water for entrepreneurs and small businesses in Atlantic Canada (Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador).
Free self-serve video training series covering social media fundamentals for small businesses, including platform selection, branding, content strategy, and content creation using Canva.
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Program details
A series of four self-serve training videos for small business owners and aspiring entrepreneurs: (1) The Big Four - basics of Facebook, Instagram, Twitter, and LinkedIn including where to create profiles based on industry/demographics; (2) Branding - sourcing logo designers, determining visual elements, and creating brand packages; (3) Content Strategy - determining marketing goals, drafting consistent messages for target audiences, and posting to the right channels; (4) Content Creation - cellphone photography tips, sourcing free stock images, and creating social media posts in Canva.
Who qualifies
Publicly available; intended for small business owners and aspiring entrepreneurs.
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