Food & Beverage Atlantic — tool · Currently accepting applications · Last verified 2026-04-16

How to Pitch Your Product to Canada's Top Retailers (Guide)

How to Pitch Your Product to Canada's Top Retailers (Guide) is a tool offered by Food & Beverage Atlantic for entrepreneurs and small businesses in Atlantic Canada (Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador).

A downloadable guide covering how to get retail-ready, what buyers expect regarding pricing, margins, certifications, and capacity, and how to build a strong pitch for Canada's top grocery and specialty retailers.

Visit the official program page →

Program details

This downloadable guide shows food and beverage companies exactly what buyers expect, how to know if their product is retail-ready, and how to walk into a pitch with confidence. Topics covered include: what a retail pitch really is and how to treat it like a sales opportunity, how to tell if you're actually ready to pitch before wasting time or burning bridges, where to find real pitch opportunities with buyers across Canada, what buyers expect about pricing, margins, certifications, and capacity, how to build a strong pitch that sells both your product and you, and what to bring to a pitch meeting to look professional, prepared, and credible.

About Navigator Scout

Navigator Scout is a free directory of business grants, loans, and advisory programs across Atlantic Canada. Search the full directory →

Deadlines and eligibility rules can change; always confirm details on the official program page before applying.